I believe that our arts and creative programmes will change the way we look at ourselves and how others perceive us. But will we be perceived as "cool" - that is something we should leave to others to judge. Based on the Country Brand Index released by global branding consultants FutureBrand, which I believe the Second Minister for Finance mentioned in his round-up speech to the Budget Debate, in November 2006, Singapore was second on the Nightlife/Eating and the Shopping categories and ranked ahead of USA, which is a country that people generally perceive as being ‘cool’. Incidentally, yesterday, the Today newspaper reported on the launch of the Singapore Edition of the World's Best known arts and culture magazine called "Time Out". With this launch, Singapore joined 17 other cities, including London, Paris, Barcelona, New York, Beijing, Shanghai and many others, to have a local edition of "Time Out" magazine. The Singapore editor of "Time Out" magazine, Miss Billie Cohen, who was the "Time Out" New York editor for nine years, was reported to have said - this is the report [indicating ] - and I quote: "Singapore is such a city on the edge with a vibrant, creative community. Your city is such an international city that is now making its mark on the world map." So maybe we are 'cool', but I think there is still a lot of work to do. To gain recognition, acceptance and also perhaps even a premium for designed-in-Singapore products, for created-in-Singapore cultural content, and media content, these are areas that we have to continue to work on and we have to ensure that whatever we do, we will receive greater acceptance and be even more welcomed in the global market.