Regulation 254

directions as to the method of preparing the food;

the amount of energy and the number of grams of protein, fat and carbohydrate per 100 ml or other equivalents of formula prepared in accordance with the directions on the label;

the total quantity of each vitamin and mineral per 100 ml or other equivalents of formula prepared in accordance with the directions on the label;

a statement suggesting the amount of the prepared food to be given each time, and the number of times such amount is to be given per day; such statement shall be given for each month of the infants’ age up to 6 months;

directions for storage and information regarding its keeping qualities before and after the container has been opened; (f)information that infants above the age of 6 months should start to receive supplemental foods in addition to the formula, where the infant formula is intended for infants above the age of 6 months; and

prominently displayed statements, starting with the words “IMPORTANT NOTICE” or words of similar import, to ensure that a consumer understands that —

breast milk is best for infants; and

the infant formula should be used on the advice of a doctor or healthcare practitioner.

a claim which states, suggests or implies that the infant formula or a component, ingredient, constituent or other feature of the infant formula, has, or may have, a health effect;

a claim which directly or indirectly compares the infant formula, or a component, ingredient, constituent or other feature of the infant formula, to breast milk;

any of the following prohibited matter:

a pictorial, graphic or symbolic representation of an infant or infants (whether or not accompanied by text);

a pictorial, graphic or symbolic representation of a pregnant woman or nursing woman (whether or not accompanied by text);

a word like “humanised” or “maternalised”, or words of similar import;

a claim which directly or indirectly idealises the use or effect of the infant formula;Example of idealisation claims A representation which suggests or implies that the use or consumption of the infant milk formula results in exaggerated health or other effect.(d)a claim which states, suggests or implies the energy, carbohydrate and other nutritive property of any ingredient of the infant formula which is not mentioned in regulation 252(5) and (6), except to the extent permitted by paragraph (4) or (5);Examples of prohibited text claims(a)“Contains vitamin D”.(b)“Contains essential nutrients”.(c)“Added with vitamins and minerals”.(d)“Enriched with iron”.(e)where the infant formula contains any ingredient mentioned in regulation 252(5) or (6), a claim which states, suggests or implies that the infant formula is enriched or fortified, or is an excellent source of these ingredients;Examples of prohibited text claims(a)“Excellent source of DHA”.(b)“25% higher in DHA”.(c)“High in nucleotides”.(d)“Enriched with nucleotides”.

the words “lactose free” or “low lactose”, or words of similar import;

a statement within the nutrition information panel on the label, specifying the exact amount of lactose in the infant formula; and

the words “Not suitable for infants with galactosaemia” in the same font and size as, and in close proximity to, the words mentioned in sub‑paragraph (a), if the infant formula is manufactured from protein sources other than soya protein isolates.