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Matters to be excluded in advertising specified health products

Health Products (Advertisement of Specified Health Products) Regulations 2016

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An advertisement of a specified health product must not —(a)be likely to lead to a consumer of the specified health product self‑diagnosing or inappropriately treating any serious disease by himself or herself;(b)give the impression that advice from a registered pharmacist or qualified practitioner on the use of the specified health product is not necessary;(c)give the impression that a medical consultation or surgical operation is not necessary if the specified health product is used;(d)encourage, or be likely to encourage, inappropriate or excessive use of the specified health product;(e)mislead, or be likely to mislead, directly or by implication or through emphasis, contrast or omission, any person with regard to the quality or efficacy of the specified health product;(f)compare or contrast the specified health product with any other named specified health product or a brand thereof;(g)exploit the lack of knowledge of consumers, or contain any language or image that causes or is likely to cause fear, alarm or distress to the public in respect of any disease or condition;(h)claim or suggest that the specified health product is infallible, unfailing, magical or miraculous, or that the effect of taking the specified health product is certain, guaranteed or a sure cure;(i)claim or suggest that the specified health product is not accompanied by any side effects;(j)be likely to arouse unwarranted or unrealistic expectations of the effectiveness of the specified health product;(k)offer to fully or partially refund the purchase price of the specified health product, or guarantee or suggest that a full or partial refund of the purchase price of the specified health product will be given to any purchaser or user of the specified health product;(l)falsely claim or suggest that the use of the specified health product is promoted or endorsed by the Government or any public authority;(m)be directed, or contain any material that is directed, principally at any person below the age of 14 years; or(n)contain, or give the impression of, any endorsement or recommendation of the specified health product by —(i)any healthcare professional; or(ii)any person who, because of the person’s celebrity, social or professional status, is likely to encourage the use of the specified health product.

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