13. General restrictions on publicity

No registered person shall publicise his opticianry or optometry practice or the practice of the opticianry or optometry business of which he is a partner, a director or an employee in a manner which —

is likely to diminish public confidence in the optometry or opticianry profession or to otherwise bring the optometry or opticianry profession into disrepute; or

may reasonably be regarded as being misleading, deceptive, inaccurate, false or unbefitting of the dignity of the optometry or opticianry profession.

A registered person shall not tout for business or do anything which is likely to lead to the reasonable inference that it is done for the purpose of touting.

For the purpose of paragraph (1)(b) —

publicity shall be considered to be misleading, deceptive, inaccurate or false if —

it contains a material misrepresentation;

it omits to state a material fact;

it contains any information which is exaggerated or cannot be verified; or

it is likely to create an unjustified expectation about the services provided by the registered person or the practice of the opticianry or optometry business of which the registered person is a partner, a director or an employee; and

publicity shall be considered to be unbefitting of the dignity of the optometry and opticianry profession if —

it appeals to the fears or concerns of members of the public;

it deprecates the skills, practices, products or services of other registered persons;

it is offensive, ostentatious or in bad taste; or

it contains any testimonial or endorsement of the services provided by a registered person, including the services of any employee of the optometry or opticianry business of which the registered person is a partner, a director or an employee.

No registered person shall publicise his opticianry or optometry practice or the practice of the opticianry or optometry business of which he is a partner, a director or an employee in a manner which —

is likely to diminish public confidence in the optometry or opticianry profession or to otherwise bring the optometry or opticianry profession into disrepute; or

may reasonably be regarded as being misleading, deceptive, inaccurate, false or unbefitting of the dignity of the optometry or opticianry profession.

A registered person shall not tout for business or do anything which is likely to lead to the reasonable inference that it is done for the purpose of touting.

For the purpose of paragraph (1)(b) —

publicity shall be considered to be misleading, deceptive, inaccurate or false if —

it contains a material misrepresentation;

it omits to state a material fact;

it contains any information which is exaggerated or cannot be verified; or

it is likely to create an unjustified expectation about the services provided by the registered person or the practice of the opticianry or optometry business of which the registered person is a partner, a director or an employee; and

publicity shall be considered to be unbefitting of the dignity of the optometry and opticianry profession if —

it appeals to the fears or concerns of members of the public;

it deprecates the skills, practices, products or services of other registered persons;

it is offensive, ostentatious or in bad taste; or

it contains any testimonial or endorsement of the services provided by a registered person, including the services of any employee of the optometry or opticianry business of which the registered person is a partner, a director or an employee.