Singapore legislation
Regulation 13
of Optometrists and Opticians (Practice, Conduct, Ethics and Publicity) Regulations
Regulation 13
General restrictions on publicity
Subregulation 1
No registered person shall publicise his opticianry or optometry practice or the practice of the opticianry or optometry business of which he is a partner, a director or an employee in a manner which —
is likely to diminish public confidence in the optometry or opticianry profession or to otherwise bring the optometry or opticianry profession into disrepute; or
may reasonably be regarded as being misleading, deceptive, inaccurate, false or unbefitting of the dignity of the optometry or opticianry profession.
Subregulation 2
A registered person shall not tout for business or do anything which is likely to lead to the reasonable inference that it is done for the purpose of touting.
Subregulation 3
For the purpose of paragraph (1)(b) —
publicity shall be considered to be misleading, deceptive, inaccurate or false if —
it contains a material misrepresentation;
it omits to state a material fact;
it contains any information which is exaggerated or cannot be verified; or
it is likely to create an unjustified expectation about the services provided by the registered person or the practice of the opticianry or optometry business of which the registered person is a partner, a director or an employee; and
publicity shall be considered to be unbefitting of the dignity of the optometry and opticianry profession if —
it appeals to the fears or concerns of members of the public;
it deprecates the skills, practices, products or services of other registered persons;
it is offensive, ostentatious or in bad taste; or
it contains any testimonial or endorsement of the services provided by a registered person, including the services of any employee of the optometry or opticianry business of which the registered person is a partner, a director or an employee.