Regulation 15

under which a gift (whether in the form of a good or service) or other benefit may be obtained by a patient of the licensee on the basis of the value or type of any licensable healthcare service purchased from the licensee —

whether or not the programme extends to the purchase of other goods or services; and

whether or not the patient may accept another gift or benefit; and

the purpose or effect of which is to solicit or encourage the consumption of the licensable healthcare service provided by the licensee.

a programme offering a payment plan for the purchase of the licensee’s licensable healthcare service by patients of the licensee, but only if the advertisement is published, disseminated or conveyed to patients only at the time payment for the licensable healthcare service provided by the licensee is sought;

a corporate social responsibility programme undertaken by the licensee that satisfies all of the following conditions:

every advertisement of the programme must specify that the advertisement is in relation to a corporate social responsibility programme undertaken by the licensee;

subject to paragraph (3), the licensee, the authorised person (if applicable), any authorised publisher and any business partner of the licensee must not derive, or intend to derive, any direct financial benefit from the advertisement of the programme;

the licensee must not use the advertising of the programme to solicit new patients;

a programme undertaken by a charitable healthcare service provider that satisfies all of the following conditions:

the programme relates to the provision of any licensable healthcare service by the charitable healthcare service provider for no charge or a charge that is lower than the charge normally payable for that service;

the charitable healthcare service provider must not use the advertising of the programme to solicit new patients.

any remuneration or compensation for any services provided by the authorised person or authorised publisher in relation to the advertisement of the licensee’s corporate social responsibility programme; or

any reimbursement of any expenses reasonably incurred by the authorised person or authorised publisher for the purpose of advertising the licensee’s corporate social responsibility programme.