At this juncture, I turn to address BGC’s argument that “a contract can be formed by agreement of parties even if parties do not sign.” BGC cites the case of Reveille for this proposition. In Reveille, Anotech which was a company marketing home cookware and Reveille, a corporation producing television programmes (such as MasterChef US), had engaged in discussions to feature Anotech’s cookware on MasterChef US. In the course of negotiations, Reveille had sent a contract to Anotech on Reveille’s standard form, with one of the terms stating that the contract “shall not be binding on Reveille until executed by both Licensee [ie, Anotech] and Reveille”. What ensued was what would conventionally be described as a battle of forms, as well as some concerns over the use of the phrase “The Master Chef” by Gordon Ramsay who was the main presenter of the show. Eventually, Anotech’s director had signed the contract and returned a copy to Reveille, however Reveille did not sign on the said contract. Notwithstanding its failure to sign the contract, Reveille proceeded to feature Anotech’s products on MasterChef US and billed Anotech. When Anotech failed to pay, Reveille repudiated the contract, but Anotech raised the argument that the contract was not binding as Reveille had failed to sign it. Mr Justice Cranston, delivering the judgment of the court, held that as the clause setting out the prescribed mode of acceptance was for Reveille’s benefit it could waive it, provided that there was no prejudice to Anotech. It was also held that “there were clear and unequivocal acts on Reveille’s part, which Anotech knew about, to constitute acceptance by conduct…[c]onduct after 12 March 2011 does not go to acceptance by Reveille of Anotech’s offer but is evidence that the parties believed that there was a binding contract in place” (at [45] –[47]).