Second, on asset expenditure, a 2017 report by the Centre of Creative Leadership says that newer business models are presenting threats to traditional models, and the traditional models are the ones that are centred around assets, for example, a hotel property; services, for example, a recruitment company or online retail mall or technology products, such as an Electronic Road Pricing (ERP) system. This report states that in a rapidly sharing economy, a "network orchestra" model that provides platforms to bring partners together for transactions and collaborations is almost now a new normal. Hence, the rise of highly valued assets which do not themselves own physical assets, companies, such as Uber, AirBnB, Expedia and the like, are on the rise.