Regulation 3

an advertisement the substantive content of which exclusively or substantially comprises factual information relating to —

the donation of human blood for therapeutic transfusion to any individual other than the donor or an individual specified by the donor;

the removal of any organ of a human body specified in the First Schedule to the Human Organ Transplant Act 1987 from the body of a deceased person for the purpose of its transplantation into the body of a living person in accordance with Part 2 of that Act; or

a living donor organ transplant within the meaning given by section 2 of the Human Organ Transplant Act 1987, or the carrying out of a living donor organ transplant in accordance with Part 4A of that Act;

an advertisement, other than an advertisement mentioned in sub‑paragraph (a), the substantive content of which exclusively or substantially comprises factual information about the donation of any part of the human body for any of the following purposes in accordance with any written law applicable to the donation:

medical or dental education;

research;

advancement of medical or dental science;

treatment or therapy of, or transplantation to, any individual other than the donor of the part of the human body or an individual specified by the donor;

an advertisement the substantive content of which exclusively or substantially comprises factual information about or relating to any of the following healthcare services provided by a licensee, where the healthcare service is provided in relation to a programme that is funded (in whole or in part), initiated or endorsed by the Government or the Health Promotion Board:

a health screening service;

the administration of vaccinations against any disease;

an advertisement relating to a programme that is initiated by the Government in relation to a public scheme, where the advertisement comprises exclusively of information or materials provided, approved or endorsed by the Government.