From an objective standpoint, there are several indicators of why Konica did not intend for the terms in KM-1 Proposal to be mere puffs. First, the Proposal Cover Letter states that the KM-1 Proposal is a “new offer” [emphasis added]. This “offer” must have been seriously intended by Konica to be legally binding upon acceptance. Second, the Proposal Brochure clearly provides for a list of specifications of the KM-1. These go beyond mere vague unverifiable hyperbole such as, for example, that the machine can print “ultra-fast” (for more examples, see John Cartwright, Misrepresentation, Mistake and Non-Disclosure (Sweet & Maxwell, 5th Ed, 2019) (“Misrepresentation, Mistake and Non-Disclosure”) at para 3-15). The statements in the KM-1 Proposal therefore exceeded being mere puffs and were actual details of how the machine is to function. On this point, Konica’s witness, Mr Uchiyama, agreed that the specifications in the KM-1 Proposal, specifically those contained towards the end of the Proposal Brochure, are levels which the KM-1 “should” perform to. Indeed, the Proposal Cover Letter even states that the “KM-1 will reflect and provide a complete solution for [NPE’s] consideration and investment” [emphasis added], suggesting that the specifications of the KM-1 contained in the Proposal Letter were part of the parties’ bargain. Third, the KM-1 Proposal provides for a final offer price which, again, is liable to be accepted. Fourth, there is a Service Contract which provides for two options, and one of those options was chosen in the KM-1 Order Form. This shows that the two documents are meant to be read together. Finally, while not directly relevant in the present case, there is a detailed “Partnership Alliance/Marketing Incentive Support” for NPE’s KM-1 as the first of its kind in Singapore. Indeed, the final price of $1,550,000, as provided for in a revised KM-1 Proposal and which was ultimately reflected in the KM-1 Order Form, is based on NPE’s status as a “special partner” and the owner of the “1st Unit” of the KM-1 in Singapore.