Section 11

A moneylender shall not for the purpose of the business carried on by him as such issue or publish or cause to be issued or published any advertisement, circular, business letter or other document which does not show, in such manner as to be not less conspicuous than any other name, the authorised name of the moneylender, and any moneylender who acts in contravention of this section shall be guilty of an offence and shall be liable on conviction to a fine not exceeding $500 in respect of the offence.