Unfair Contract Terms Act 1977 · 2020 Revised Edition · Part 1
12. Dealing as consumer
Feedback & supportA party to a contract “deals as consumer” in relation to another party if —
he neither makes the contract in the course of a business nor holds himself out as doing so;
the other party does make the contract in the course of a business; and
in the case of a contract governed by the law of sale of goods or hire-purchase, or by section 7, the goods passing under or in pursuance of the contract are of a type ordinarily supplied for private use or consumption.
But on a sale by auction or by competitive tender the buyer is not in any circumstances to be regarded as dealing as consumer.
Subject to this, it is for those claiming that a party does not deal as consumer to show that he does not.