Health Products Act 2007 · 2020 Revised Edition · Part 5 · Advertisement of Health Products
20. False or misleading advertisement
Feedback & supportA person must not advertise any health product or cause any health product to be advertised in a false or misleading way.
health product
“health product” means any substance, preparation or device —(a)that —(i)is represented for use by humans;(ii)whether because of its presentation or otherwise, is likely to be taken for use by humans; or(iii)is included in a class of substances, preparations or devices which are or are ordinarily intended for use by humans,solely or principally for a health-related purpose; and(b)that falls within any of the categories of health products specified in the First Schedule;
For the purposes of subsection (1), an advertisement of a health product is taken to be false or misleading if —
advertisement
“advertisement”, in relation to a health product, means the publication, dissemination or conveyance of any information for the purpose of promoting, whether directly or indirectly, the sale or use of that health product by any means or in any form, including the following:(a)publication in a newspaper, magazine, journal or other periodical;(b)display of posters or notices;(c)circulars, handbills, brochures, pamphlets, books or other documents;(d)letters addressed to individuals or bodies corporate or unincorporate;(e)photographs or cinematograph films;(f)sound broadcasting, television, the Internet or other media;(g)public demonstration of the use of the health product;(h)offer of trials of the health product to members of the public;
it falsely describes the health product or gives any false information concerning the health product; or
it is likely to create an erroneous impression regarding the formulation, composition, design specification, quality, safety, efficacy or uses of the health product.
Any person who contravenes subsection (1) shall be guilty of an offence and shall be liable on conviction to a fine not exceeding $20,000 or to imprisonment for a term not exceeding 12 months or to both.