Protection from Online Falsehoods and Manipulation Act 2019 · 2020 Revised Edition · Part 7 · Other Measures
51. Code of practice and section 50 notice have effect despite other laws, etc.
Feedback & supportA requirement of a code of practice or a notice under section 50 applicable to a digital advertising intermediary or an internet intermediary (called in this section the intermediary) has effect despite —
digital advertising intermediary
“digital advertising intermediary” means any person who, in the ordinary course of business, facilitates the communication of paid content in any place by acting as the link or part of the link between —(a)the owners or operators of online locations; and(b)advertisers and service providers,by means of an internet‑based service;ExamplesExamples of digital advertising intermediaries are persons who provide any of the following by means of an internet‑based service: (a) advertising exchange; (b) demand side platform; (c) supply side platform.
any duty of confidentiality or privacy imposed by any rule of law; or
any duty imposed by any contract or any rule of professional conduct,that prevents the intermediary from complying with that requirement or restricts the intermediary in such compliance.
No civil or criminal liability is incurred by an intermediary or an officer, employee or agent of the intermediary, for doing or omitting to do any act, if the act is done or omitted to be done with reasonable care and in good faith and for the purpose of complying with or giving effect to a requirement of the code of practice or a notice under section 50.