178. Meaning of “falsely describe” in relation to food

For the purposes of this Part, food that is falsely described includes food to which any one or more of the following paragraphs apply:

the food is represented as being of a particular composition or nature for which there is an applicable standard and the food does not comply with that standard;

any content used on the packaging or in the labelling in or with which the food is packed, labelled or offered for supply would create a false impression as to the composition, effect, nature or origin of the food, in the mind of a reasonable person;

the food is not of the composition, effect, nature or origin represented by the manner in which the food is advertised, packed, labelled or offered for supply;

the description of the food conceals the fact that the food is unsafe or unsuitable.